Hospitality
Meduzza ↗
A jellyfish-inspired mark, geometric construction, and deep sea tones extended into Meduzza’s printed and digital touchpoints.
Strategy into expression.
Brand identity.
Made to mean something.
We connect brand positioning with visual identity, language, and the places people encounter your brand—from a digital platform to a printed tag. Every element should have a reason, and belong to the same story.
A shared language.
One idea.
Every expression.
Your brand is recognised through more than its logo. The words, visual details, and applications need to belong to the same idea.
Explore the elements of an identity system.
01PositioningWhat your brand stands for.
We clarify who you are speaking to, what they value, and where your business has something distinct to offer. This becomes the reference point for the identity—not a statement that sits apart from it.
- Scope can include
- Audience, competitive context, positioning, brand personality
For Meduzza, the lounge’s sensory atmosphere informed a jellyfish-inspired mark, champagne hues, and deep sea tones. The idea carries through the visual system.
Explore Meduzza ↗02Voice & messagingHow your brand speaks.
The right words make your offer easier to understand. We establish the tone, key messages, and language that connect your positioning to the way you introduce your business.
- Scope can include
- Tone of voice, key messages, language principles
See how clear messaging and content support a logistics platform’s offer.
Explore Ocean ↗03Visual identityWhat makes you recognisable.
A logo is one part of the picture. We develop the mark, typography, colour, and image direction together, so the identity has a consistent character across different formats.
- Scope can include
- Logo system, typography, colour palette, visual direction
For SEDA, we fused the founders’ S and H initials into a needle-and-thread symbol, then paired it with typography and layouts that leave room for the garments.
Explore SEDA ↗04ApplicationsWhere the identity comes to life.
We apply the identity to the touchpoints your business needs. Seeing it in context reveals what needs to stay consistent and where the system needs room to adapt.
- Scope can include
- Selected digital, printed, or packaging touchpoints
SEDA’s identity extends into hang tags, tissue paper, care cards, and tote bags. Material and print choices are part of the same restrained visual language.
Explore SEDA ↗05GuidelinesHow the system stays coherent.
We document the decisions behind the identity and show how to use its elements. Your team gets a practical reference for making new materials without rebuilding the brand each time.
- Scope can include
- Usage rules, asset organisation, application examples
Textile Group’s mirrored monogram, type pairings, and natural palette work across product tags and web-based catalogues. The case study shows how those elements hold together.
Explore Textile Group ↗The elements and applications included are defined in your project scope.
How we work.
Clear decisions.
At every step.
Discover
From understanding to expression.Understand the business behind the brand.
We begin with your context: what you offer, who you need to reach, and what is changing. Conversations, existing materials, and a review of your category help us distinguish the real challenge from its visual symptoms.
- Business and audience context
- Existing identity review
- Category research
At the end of this stage
A shared brief and a clear design challenge.
Define
From understanding to expression.Give the identity a point of view.
We turn the findings into a focused direction. Positioning, personality, and key messages establish what the brand should express—and give us a reason for every design decision that follows.
- Positioning
- Brand personality
- Messaging direction
At the end of this stage
An agreed strategic and creative direction.
Develop
From understanding to expression.Build the language. Test it in context.
We explore visual directions, then develop the selected route into a connected identity. The mark, type, colour, and imagery are tested together on relevant applications, so the system works beyond a presentation slide.
- Visual exploration
- Identity development
- Application testing
In our workTextile Group: a chair-like monogram developed into typography, tags, and catalogue applications. ↗
At the end of this stage
A resolved identity across the agreed touchpoints.
Deliver
From understanding to expression.Make the identity usable beyond launch.
We prepare the agreed assets and document how the system works. Clear files, usage guidance, and application examples help your team carry the identity into everyday work with consistency.
- Final assets
- Brand guidelines
- Handoff
At the end of this stage
An organised identity toolkit, ready for your team.
The thinking, made visible.
Identity in practice.
Fashion
SEDA ↗
The founders’ S and H initials form a needle-and-thread symbol, carried through typography, hang tags, tissue paper, care cards, and tote bags.
Interiors
Textile Group ↗
A mirrored monogram that also reads as a chair, paired with serif and sans-serif typography and a system for product tags, catalogues, and packaging.
Before we begin.
A few things
you might be wondering.
No need to arrive with every answer.
These are a good place to start.
01 / Fit
The right starting point
We like our logo. Does it need to change?
Not necessarily. We start by looking at what still works and where the identity falls short. Sometimes the right move is to keep the mark and build a stronger system around it: typography, colour, imagery, and clearer applications.
Our business has evolved. Where do we start?
Start with what has changed: your offer, your audience, or the way you want to be perceived. We use that context to identify whether you need a focused refresh or a new identity, before deciding what to design.
02 / Scope & investment
A scope that makes sense
Can we start with a focused scope?
We can discuss the touchpoints that matter most now and what can follow later. The aim is a coherent starting point, with deliverables and priorities agreed in your proposal.
How do we agree on budget and timing?
We define the work before setting the fee and schedule. Share your goals, required applications, launch date, and budget range. We can then discuss a scope, milestones, and review process that fit the project.
03 / Collaboration & handoff
Working as one team
What do you need from us?
Your knowledge of the business, access to existing materials, and considered feedback. It helps to have a clear decision-maker and to bring the right people into the conversation at agreed milestones.
What will our team actually receive?
The assets and guidance defined in your scope: this may include logo files, colour and typography specifications, brand guidelines, and selected applications. We agree on formats and handoff requirements so the work can move into everyday use.
Something else on your mind?
Let’s talk about it ↗