Designing a Sensory Brand Experience for a Premium Lounge Bar
Meduzza is a progressive lounge bar offering a high-end sensory experience through luxurious interiors, signature cocktails, and premium hookah service. The brand required a visual identity that could match its immersive ambiance and elevate its presence across physical and digital touchpoints.
We were tasked with building a bold, atmospheric identity that fuses rhythm, indulgence, and elegance, one that captures the allure of nightlife while maintaining a refined and cohesive aesthetic. From packaging and printed materials to digital media, each application was designed to carry the atmosphere of the lounge beyond the space itself. The aim was to make the first glimpse of a menu, a sign, or a social post feel like an invitation into the same world.
Services
WBDS Identity Awards
Bronze Winner
01 / THE IDENTITY
An underwater world, drawn into an identity
The jellyfish gave us a starting point: a recognisable silhouette with a natural sense of movement. We translated its curves into a geometric emblem, pairing champagne tones with deep greens to connect the identity to Meduzza's atmospheric lounge experience.
Crafting a Visual World of Rhythm
02 / FORM & ATMOSPHERE
The jellyfish is translated into a series of repeated curves, giving the emblem a clear silhouette and an internal rhythm. Its geometric construction balances the softness of the subject, so the mark feels deliberate while retaining the sense of a living, moving form.
The surrounding imagery builds on that contrast. Fine botanical branches and underwater textures bring an organic layer to the precise linework. They give the identity depth and connect the small details of the mark to the larger atmosphere of the lounge.
02.1 / PRIMARY COLOURS
Deep sea shades.
A warm counterbalance.
- 01Deep Jungle Green
- HEX
- #065254
- PANTONE
- 7722 C
- 02Midnight Green
- HEX
- #095361
- PANTONE
- 7476 C
- 03Tumbleweed
- HEX
- #E2A287
- PANTONE
- 7514 C
Building a Bold, Lasting Identity
03 / A SYSTEM IN USE
Svargé brings expressive, sculpted letterforms to the identity, while Termina provides a wide, legible counterpoint for supporting information. The contrast lets the brand move between decorative headlines and practical details without losing its character.
The patterns expand the underwater theme beyond the emblem. Layered organic forms and repeated motifs give printed pieces texture, while the same shapes create movement in digital applications. Used together, type and pattern make each touchpoint feel part of the same visual world.
- MENUS
Atmosphere around the detail.
Expressive covers establish the mood; clear supporting type keeps the contents easy to navigate. - SIGNAGE
A distinctive mark at a glance.
The jellyfish silhouette and contrasting palette give the venue a recognisable presence. - DIGITAL
The same visual rhythm in motion.
Animated patterns carry the identity’s fluid forms into screen-based communications.
CLIENT PERSPECTIVEMEDUZZA / LOUNGE BAR
“They were just as invested in our brand as we were.”
