A Considered Identity for the Contemporary Home
Textile Group approached us to lead a full rebrand, evolving its visual identity to better reflect the brand’s growth, design sensibility, and expanding product line. Known for its high-quality home textiles and contemporary furniture, the brand had outgrown its original look and needed a system that communicated sophistication, structure, and long-term relevance.
Our task was to craft a new identity that felt aligned with the brand’s values: timelessness, functional beauty, and tactile experience. The goal was not to reinvent, but to refine, distilling the essence of Textile Group into a visual system that could adapt and scale across all brand touchpoints.
01 / THE MONOGRAM
A familiar form, refined.
We began by redesigning the logo around a mirrored monogram that doubles as a stylized chair, a visual nod to the brand’s furniture line and structured aesthetic, and also the original logo. Built on geometric principles, the mark is modern yet restrained, equally suited to digital headers and stitched fabric tags.
The brandmark is paired with a refined serif and sans-serif type system, striking a balance between design-world elegance and everyday readability. It signals a brand that is confident, composed, and intentional.
A framework for material and form
Colour, type and a sense of order
To expand the identity, we developed a visual language rooted in calm, refined tones and functional elegance. The core palette is made up of deep navy, café brown, and soft beige, colors that reflect both the interior materials and natural textures that inspire the brand's collection.
Editorial serifs bring character to collection stories, while contemporary sans-serifs keep product information clear. Open, modular layouts connect catalogue pages and smaller labels, giving each format an appropriate balance of imagery and information.
From collection to individual piece
The detail closest to the product
Product tags, cards and packaging bring the identity close to the materials it represents. The monogram acts as a compact signature, while a consistent information hierarchy helps each piece remain recognisable as part of the same collection.
These smaller applications carry the same restraint as the wider layouts. Clear spacing, careful scale and the coordinated palette let the branding sit comfortably alongside fabric textures and furniture finishes.
The identity in publication.
World Brand Design Society featured the Textile Group rebrand, presenting the chair-inspired monogram and the visual system across home textiles, furniture and brand applications. The feature brings the identity’s structure, material references and printed details together in a closer look at the project.
Read the feature on World Brand Design Society