Launching University Graduates into Careers Seamlessly
CareerOS is a career management platform built to support MBA students through every phase of their professional journey. From organizing job applications to preparing for interviews, the platform simplifies the complex and often stressful process of finding the right role.
Our work involved defining the brand's personality and visual language while shaping the core interface. The resulting experience is structured, purposeful, and forward-looking, just like the students it serves.
01 / IDENTITY & DIRECTION
A clear direction for the next career move
The paper-plane symbol gives CareerOS a sense of forward movement. Its geometric form connects the identity to the idea of setting a direction, while a green-led visual language carries that character from brand applications into the interface.
THE CAREEROS IDENTITYTHE LOGO & BRAND
A career taking shape.
A curved flight path rises through the C and resolves into a paper plane. It connects the name to the idea of setting off, giving the identity a symbol that also works independently of the wordmark.
The dark lettering gives the name a grounded presence, while the green OS brings emphasis to the platform behind it. Horizontal and stacked lockups let the identity adapt across business cards, marketing materials and the product interface.
THE VISUAL SYSTEM
American Green anchors the identity, with Medium Aquamarine for supporting applications and Tomato for a warmer accent. The looping flight path extends the paper-plane idea into a graphic device that connects the pages of the guide.
- American Green#2DA546
- Medium Aquamarine#6ECB96
- Tomato#FF6633
- Ghost White#FBFCFF
- Black Leather Jacket#2A3D2A
HEADLINES / SHORT TEXT
Effra
A direct, confident voice for titles and concise messages.PARAGRAPHS / DESCRIPTIONS
Lato
A readable companion for longer explanations and supporting information.Designing Tools That Guide Growth
Job searching brings together applications, preparation and ongoing decisions. We organised the product around manageable tasks, using clear hierarchy and familiar components to give each part of that journey a place in the interface.
- 01 / ESTABLISH
Start with
A tight timeline led us to define core components early, then develop them directly into interface screens.
the essentials. - 02 / CONNECT
Brand and product,
The identity informed the interface while also supporting the first marketing materials.
developed together. - 03 / REFINE
Make room
User testing informed later dashboard iterations, helping the visual system respond to practical use.
for feedback.
Delivering Clarity Through Product
The delivered system connects the brand to the everyday work of a career search. Reusable components provide continuity across screens, while the dashboard brings the student’s next tasks into focus. The result is a consistent foundation for both the product experience and its communications.
CareerOS today
CareerOS supports career services at institutions including ESMT Berlin and WHU. In January 2026, it joined forces with Highered, bringing its career management technology together with an international university and employer network.